"Focus on customer satisfaction only helps an organisation to remain in business. Focus on customer loyalty is what helps an organisation to excel."

Abhishek Bhattacharjee CEO - The Value Link 

Welcome to The Value Link

Each year organisations set aggressive targets to increase profits and market share. The common strategies to achieve this are - increase sales revenues and reduce operating costs. 

We ask the following questions – 

• How often are organisations successful in achieving their annual cost reduction targets? 

• How often are their initiatives aimed at reducing operating cost and simultaneously increasing value for their customers?

• How often do organisations measure the increase in customer value and pass it on to them in an attempt to create customer loyalty?

If your answer to the preceding is “not often enough”!! Then you are not alone. 

Globally, there are few companies who can answer “very often” to the preceding three questions. Incidentally, these companies are also leaders in profitability and market share within their respective industry segment. 

These companies do something different. They invest their valuable time and financial resources on improving Customer Value Streams (CVS). Customer Value Streams are profit and growth areas within a business, where an improvement in operational performance results in a significant ROI and simultaneously increases value for their customers. 

Identifying and successfully improving Customer Value Streams is often a complex process.

There are ways that an organisation can exponentially enhance their chances of success. The secret lies in supplementing the expertise and experience of their people with a cost effective, extremely successful and proven business process improvement technique like SIX SIGMA. 

We are a catalyst in helping our clients achieve such results. Click here to find out how we do it…